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March 2019

GOODR Announced as 2019 Official Sunglasses Sponsor

By | News

Fun, Stylish, Affordable Running Sunglasses Brand to Launch Official DC Wonder Woman Run Series Style in Early March!

FARGO, N.D. – The DC Wonder Woman Run Series, which will expand to at least 10 U.S. cities in 2019 with an anticipated 100,000 participants, today announces that goodr Sunglasses, the fun, fashionable and affordable brand with a feverish fan base among the running community, has signed on as the official sunglasses sponsor for the 2019 series. Based in Los Angeles California, goodr will launch an exclusive DC Wonder Woman Run Series model, which will be sold online exclusively at DCWonderWoman.com beginning in March, and at each of the 2019 events along with a selection of other popular goodr styles. goodr’s Wonder Woman sunglasses, features blue frames with gold accents and red lenses, and are Original goodrs (OGs), which were named Runner’s World magazine’s Gear of the Year!

“The goodr Sunglasses brand has built a zealous following among the running community, and are known for providing a high-quality, high-performance and affordable product that resonates fun every step of the way,” said Mark Knutson, founder, SON Events LLC, of Fargo, North Dakota. “Having them join us as the official sunglasses sponsor is the perfect way to kick off the DC Wonder Woman Run Series this year. We anticipate that their exclusive DC Wonder Woman Run sunglasses will be one of our most popular collectibles.”

“Squawwwwwwwk!!!” said Carl the Flamingo, CEO of goodr. In Flamingo, this roughly translates to, “We are thrilled to partner with the DC Wonder Woman Run Series. Because when you look good, you run goodr, and that will be no exception at these powerful events across the U.S.”

The DC Wonder Woman Run Series, produced by SON Events together with Wonder Woman Consumer Products on behalf of DC, was designed to empower women, men and children from all walks of life to harness their inner Wonder Woman and unleash the Super Hero within. The series launched in late 2018 with runs in Sacramento, Oakland, San Jose, Los Angeles, and San Diego last year, attracting more than 10,000 participants.

The first runs of the 2019 DC Wonder Woman Run Series now include Tempe/Phoenix on March 24, Dallas-Fort Worth on April 28, Little Rock on May 11, Chicago/Gurnee on June 9, Fargo on June 28-29, and Salt Lake City on September 7. More locations will be announced in the coming weeks. Registrants will receive an exclusive race attire kit and commemorative bib, and enjoy a pre-race expo and post-race finish line festival with live entertainment, plus complimentary photos. Additional Wonder Woman branded apparel and accessories are also available for purchase to enhance runners’ race attire. The race courses will be designed to wind through each city’s iconic landmarks, historical sites, and beautiful parks, with stunning views and vistas. All DC Wonder Woman Run finishers will receive an exclusive medal of completion to commemorate their accomplishment.

The 2019 series will also include a virtual run, allowing running and Wonder Woman enthusiasts to participate even if they live outside the race cities. Additional details will soon be made available online.

For the latest information about the series, follow @WonderWomanRun on Twitter, @DCWonderWomanRun on Instagram, and by liking the DC Wonder Woman Run Series Facebook page.

The DC Wonder Woman Run Series is operated by SON Events, LLC, an independent licensee, in partnership with Warner Bros. Consumer Products on behalf of DC Entertainment.

About goodr Sunglasses

We started goodr because we think running and working out are fun, and your gear should be too. At our core, we’re all about creating fun, fashionable, and functional sunglasses that everyone can afford. Basically, we’re recklessly committed to fun..blah, blah, blah, sunglasses. goodr.com

About SON Events

SON Events is a premier race event management team with over 80 years combined experience. Formed in 2018, Son Events planned and executed 5 races that same year in some of the largest markets in the United States. The team prides itself on providing fresh ideas and resources to implement largely popular and successful events no matter the location. SON Events believes running a race should be about both celebrating health and creating an unforgettable experience for each and every participant.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world.  WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, the Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

About DC 

Home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, The Flash), DC Vertigo (Sandman, Fables) and MAD, DC is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and WarnerMedia. DC works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC is the largest English-language publisher of comics in the world.


Article originally appeared on endurancesportswire.com.

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